Case Study

Select Pi, AI Transformation & Commercial Growth

Golf technology and payments platform · 700+ facilities · 1.6 million golfers · USA

Led the AI transformation and commercial growth strategy for a technology company serving 700+ golf facilities and over 1.6 million golfers globally. The engagement focused on turning 20+ years of proprietary data assets into scalable revenue opportunities, building company-wide AI adoption from the ground up, and establishing the commercial infrastructure for a data-driven business.

Company-wide AI Strategy

Developed and executed an AI adoption roadmap covering leadership, sales, operations, marketing, customer support, and product. Built to create faster decision-making, reduce operational overhead, and improve how knowledge moves through the organisation.

Delivered:AI adoption roadmap now in use across leadership, sales, operations, marketing, support, and product.

Data Monetisation Strategy

Developed plans to transform 20+ years of golfer transaction and behaviour data into new revenue-generating products, including benchmarking tools, operator analytics, consumer segmentation, and advertising opportunities.

Delivered:Benchmarking platform and operator analytics built on 1.6M+ golfer records, opening new data revenue streams.

Commercial AI Workflows

Implemented AI-powered processes for sales enablement, customer research, competitive intelligence, internal reporting, and executive decision support.

Delivered:AI-powered sales research, competitive intelligence, and reporting workflows now running in daily operations.

New Revenue Streams

Redesigned consumer-facing newsletters from content assets into commercial media properties, including affiliate monetisation, media sales strategy, audience segmentation, and advertising inventory.

Delivered:Newsletters relaunched as commercial media properties with affiliate monetisation and advertising inventory live.

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